ESRC Seminar Series on Food Options, Opinions and Decisions (FOOD): Integrating perspectives on consumers’ perceptions of food safety, nutrition and waste.

The fifth meeting in the above seminar series: Communicating better about food.


Thursday 14 April 2016, 12.45 – 5pm at Leeds University Business School, Leeds, LS2 9JT.


·         Professor Baruch Fischhoff (Carnegie Mellon University, US)

Baruch’s research interests include risk communication, analysis and management, adolescent decision making, medical informed consent, security, health, and environmental protection.

·         Professor Lynn Frewer (Newcastle University, UK)

Lynn has research interests in all areas of food and society, including those areas which require transdisciplinary collaboration between the social and natural sciences. Lynn is also interested in translating the results of research into actional policy recommendations.

·         Dr Eric VanEpps (University of Pennsylvania, US)

Eric’s research focusses on information provision and choice architecture to facilitate healthy decisions, such as encouraging the selection of lower-calorie meals, as well as investigating how questions can communicate information and guide responses.

The afternoon will feature the above speakers, panel discussion, and time for networking and informal discussion.



To register for this event, please email Hannah Preston ( Thursday 7 April 2016.  Please note that spaces are limited.



The Co-investigators on this project are a cross disciplinary team based at the universities of Leeds and Newcastle, WRAP (Waste Resources Action Programme) and the FSA (Food Standards Agency) in the UK.  Professor Wandi Bruine de Bruin (PI), Dr Nicola Bown (co-director of the seminar series) and Dr Gulbanu Kaptan (co-director of the seminar series) at the Centre for Decision Research (CDR), University of Leeds; Professor Louise Dye from the Human Appetite Research Unit (HARU) at University of Leeds; Professor Lynn Frewer of the Food and Society Group, School of Agriculture, Food and Rural Development, Newcastle University; Dr Tom Quested from WRAP and Dr Sian Thomas from the FSA.



The aim is to provide a forum for people with an interest in understanding of the complex interactions between consumers’ perceptions of and behaviours relating to food safety, nutrition and food waste.  It is our belief that developing effective public communication strategies about these issues requires the collaborative effort of interdisciplinary academics as well as practitioners from these domains who historically have had little opportunity to interact over a sustained period. Invitees include, but are not limited to, academics, UK Government agencies, local councils, industry including retailers, third sector organisations and European agencies including the International Life Sciences Institute, Europe and European Food Information Council.


For more details about the project, please see the website.