consumer behaviour

FoodSwitch, a free app for smartphones, was launched last week. The app help shoppers make better food choices by allowing users to scan barcodes of tens of thousands of food products and instantly see whether there are healthier alternatives available.

The app has been created by Consensus Action on Salt & Health (CASH), in collaboration the George Institute of Global Health, the Medical Research Council Human Nutrition Research, The British Heart Foundation Health Promotion Research Group, Nuffield Department of Population Health & Nuffield Department of Primary Care, University of Oxford.

FoodSwitch allows people to use their smartphone camera to scan the barcode of a product and get clear nutritional information on over 80,000 packaged food and drinks sold in supermarkets.

Read more...