Meat the Future presents cutting edge research on the environmental and health impacts of eating meat, and offers visitors a variety of alternatives, from simply eating less meat to adopting high-tech alternatives.
Produced in partnership with Oxford University’s Livestock Environment and People (LEAP) research programme, and generously funded by the Wellcome Trust, the exhibition also features Damien Hirst’s famous Cain and Abel (1994) artwork of two calves suspended in formaldehyde solution – a provocative catalyst for discussion of the themes raised by the exhibition.
Globally, we eat over 340 million tons of meat a year. More than 40% of grain grown worldwide is fed to cattle and an area the size of the Americas is used to graze livestock. Meat consumption is globally unequal – it varies wildly from 72 grams a week in India, to 2.4 kilograms in the United States. From field to plate, our food generates greenhouse gas emissions that contribute to climate change. So, what is the environmental impact of producing so much meat?
To tackle this question, visitors to Meat the Future will encounter familiar scenes: a butcher’s shop window, a bistro interior, a supermarket meat aisle. They will be able to contemplate what others think of meat-eating, see the typical weekly meat intake of different countries, and experience the selling tactics of retailers that entice us to buy more of certain types of foods.
Natural history specimens will transport visitors to the South American rainforest – an area of the world where biodiversity is under acute threat from agriculture. The displays will discuss how our food choices affect the habits of some incredible species: a gangly Spider Monkey, a beautifully patterned Cayenne Stubfoot Toad, and jewel-like Euglossine bees. According to Our World In Data, 86% of the world’s 28,000 most threatened species are at risk from agriculture and aquaculture. An animated projection will show how species numbers may fluctuate in various habitats, depending on changes in our global diet.
As a counterpoint to the exhibition, Damien Hirst’s Cain and Abel will stand in glass tanks below the exhibition gallery. Audiences familiar with Hirst’s work in a gallery space will have the opportunity to experience it in the context of the Museum court – a stunning architectural space already full of natural specimens.
As can be expected of an Oxford University-led exhibition, Meat the Future presents some innovative ideas. The supermarket section features mock-up products carrying new ecolabel packaging developed by the University’s behavioural scientists. Just like the traffic light system of nutritional labelling gives shoppers an idea of the health impacts of each product, these labels will give consumers a snapshot of the carbon generated during the food’s production, how much chemical fertiliser and pesticides or herbicides are used, its water consumption relative to the scarcity of water in the production region, and the impact the food has on local biodiversity.
Visitors will then discover the carbon footprint of their own shopping habits in a specially developed ‘online’ shopping site. In an exciting cross-over between the exhibition and the Museum’s new Eat the Future café, visitors will be able to see and use the ecolabels when choosing from the café’s mostly plant-based menu.
Digital installations include an audio wall offering a range of opinions on a low-meat future from people with roles in agriculture, the environment and food production and retail.