New £1.5m campaign to encourage consumers to 'Eat Balanced'

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New £1.5m campaign to encourage consumers to 'Eat Balanced'

Date posted: 11 Janaury 2020


This January, AHDB will launch a new £1.5 million “Eat Balanced” TV led advertising campaign, encouraging more British households to continue eating meat and dairy as part of a balanced diet.

Working with stakeholders and industry partners from across the pork, beef, lamb and dairy sectors the AHDB campaign represents a first for the meat and dairy industry, delivering a collaborative and concerted message that everyone can get behind.  

The campaign will appear on TV, social media, digital and supermarket packaging and aims to highlight the nutritional benefits of enjoying red meat and dairy, whilst showcasing the UK's world class standards in food production and sustainability.  


The campaign will be built around three key messages, which AHDB believe can become a drum beat for our industry:  

  • Meat and dairy contain vitamin B12, an essential nutrient not naturally present in a vegan diet 
  • Red meat and dairy from the UK is produced to world class food and farming standards 
  • Red meat and dairy from the UK is amongst the most sustainable in the world 


Read more here